General Questions

LOVE A LOAF Lifestyle Membership program is our latest customer loyalty program. You may register as lifestyle member with RM 20 for lifetime, after which, you may enjoy regular discount, accumulate Point, unlock level and redeem rewards.

Please download Membership Brochure HERE

Or Scan QR Code below to download

You may register LOVE A LOAF Lifestyle Membership with RM20 joining fee in all LOVE A LOAF / HIVE / LAVISH outlets. We will activate your membership in 24 hours after your registration and your first spending with us. You may now download PENEFIT APP to login and check your points.

Lifetime Membership
5% off on regular items under LOVE A LOAF Brand.
10% off on regular items under HIVE & LAVISH Brand.
10% off on 6″ and 8″ ready-made cake.
15% off during your birthday.
1 Point Per RM1 Spent.
Gifts / Voucher Redemption with points.
Unlock your membership levels and get more!
Additional reward for NEW membership level unlocked.
Exclusive invitation to join our private event.
Seasonal lucky draw campaign.
Check & Redeem vouchers at your fingertips!

*Discount may not apply to seasonal items in all stores*

 About Reward

Members are mainly entitled for 2 types of reward which are:

A) Membership Level Unlock Reward
We are now having a total 10 levels of membership based on the amount you’ve spent within LOVE A LOAF® or child brand stores. For every new membership level unlocked, different types of vouchers will be automatically awarded to your Penefit account. Your membership status is remained even you’ve redeem your points.

  • STONE – 0 To 499 Pts
  • PEARL – 500 To 999 Pts
  • SILVER – 1000 To 1499 Pts
  • GOLD – 1500 To 1999 Pts
  • PLATINUM – 2000 To 2499 Pts
  • RUBY – 2500 To 2999 Pts
  • SAPPHIRE – 3000 To 3499 Pts
  • EMERALD – 3500 To 3999 Pts
  • TANZANITE – 4000 To 4499 Pts
  • DIAMOND – 4500 & Above

B) Points Reward.
Members will earn 1 Points for every RM 1 spent at participating LOVE A LOAF® or child brand stores. Once you’ve collected a certain amount of points, you may use it to redeem products or vouchers.


The points you collect will not expire.

The rewards or vouchers you earn will expire in 1-6 months from the issue date depend on the campaign itself—so be sure to use them before the expiry.

Watch out for your APP notification, check your Rewards status on your PENEFIT APP to track your reward.

No. Sorry, memberships,points and rewards are non-transferable and can’t be shared with family members, friends or others.

 How To Use The App


You may scan QR CODE below or search for “Penefit” in GOOGLE PLAY STORE or APP STORE to download.

Open your downloaded PENEFIT APP.

For FIRST TIME user, please add “lal” word in front of your member ID. Use it to login PENEFIT APP

Your Member ID 20001
Login Username: lal20001
Login Password: lal20001

After login, you may change your password and personal information. Now, With PENEFIT APP, you can check your points and redeem your vouchers.

You may check your awarded voucher under “Vouchers” tab in Home Page of Penefit App. If you want to redeem it, open your voucher under “Vouchers” tab in Penefit’s Homepage, tap REDEEM Button and Scan our QR Code in counter for redemption, our crew will assist you in this. No physical voucher will be issued.

In Penefit App Homepage, tap on LOVE A LOAF brand card, and you will see “Redeem” in the next page, tap on it and goes into Redemption E-Catalogue, choose your desired product and select FULL TRACK REDEEM to redeem the item. The items will then goes into your earned voucher under “Vouchers” tab in Penefit’s Homepage. You may use the voucher for actual redemption in our stores.
(Certain items are only available in certain stores, please click the Items description for more information)